MOV VS M4V

Comparsion between MOV and M4V

File Extension	MOV	M4V
File Type	Apple QuickTime Movie	iTunes Video File
Description	MOV is a common multimedia container file format developed by Apple, containing multiple tracks that store different types of media data. The MOV format is actually intended for use with QuickTime and is the default format for the application.	M4V, similar to MP4 format, is an MPEG-4 file extension that uses H.264 for the video and AAC or Dolby Digital for the audio, used for videos downloaded from the Apple iTunes store. The M4V format is the default format for iTunes.
Developed by	Apple	Apple
Pros	Supports a lot more codecs that are not supported by M4V; Works better and has more widespread support than M4V;	Better supported by portable devices than the MOV format; The default format for portable Apple products like the iPhone, iPad, and iPod;
Cons	May lead to issues with some devices not being able to play the MOV files because of the wide array of codecs supported by MOV;	Not as widely-used as MOV format; May be copy-protected using Apple's FairPlay DRM copyright protection;
Help You Choose	If you aim to play videos with QuickTime, edit with iMovie/FCP, etc, or need more supported codecs, MOV could be your best choice.	If you intend to move files between computers, tablets, and smartphones, it is best to go with the M4V format just to avoid the format problems later on.
Programs that open MOV/M4V files	Apple QuickTime Player iOrgsoft Video Converter for Mac VideoLAN VLC media player CyberLink PowerDVD 14	Apple iTunes Corel VideoStudio Pro X7 Ultimate Apple QuickTime Player Microsoft Windows Media Player

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